Tuesday, November 10, 2015

Batch 5: How my work demonstrates Public Service or Urban Governance

When I first considered jobs outside the public or non profit sector, I was pretty sure I would find something to teach me skills I could then apply to a public sector job after graduation. I ended up here at INFLUENCE AT WORK and I am very lucky to have landed here versus another private sector company.
One of the major focuses of the workshops and training we provide other private sector companies is ethics. We stress in every step of the process why ethical marketing tactics and large scale corporate
social responsibility is important. It is not only important to your bottom line (bringing in new customers, and influencing brand loyalty), but it is important to overall efficacy. We discuss how a company cannot be perceived by consumers to be an untrustworthy, sketchy company if they genuinely are not. For example, the Monsanto corporation has many questionable ethical business practices, so no amount of charitable donation and positive PR will help that. When you look at Costco, however, you see that ethical business practices go much farther.
Currently, our workshops and keynotes are very expensive and out of the range for most non profits and public organizations to be able to afford. We are currently working on plans to help reduce the cost to be able to bring valuable training to organizations that would benefit from them. Once this is achieved, we are also hoping to custom tailor workshops to fundraising, grant writing, working with public funding, etc, as to better help the organizations that do so much for the community.
Overall, when working for INFLUENCE AT WORK, I feel almost
as if I am working for a non profit.

1 comment:

  1. Nicol,

    I think it is great that you reference the ethics of the organization's culture, especially in regards to marketing, and looking at it from the consumer's perspective. I feel that this aspect, while obviously important, isn't necessarily thought about as completely as it should be. It is awesome to see that you've had such a positive experience with this, because I know many others that have not been so fortunate in their jobs/internships.

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