Batch 5: Freewrite - Research

For the sake of Consistency (one of the principles in addition to handy verbiage), all of our trainers use the same power point presentation when conducting a workshop. Though we have made small changes over the years, many of the examples are a bit outdated.  With Dr. Cialdini's new book set to come out soon, we decided it was time for a modernization. 

Our Vice President has been working with a graphic designer to give the power point and matching workshop a total overhaul. This has been difficult as she has had to make the designer an expert in our content for him to be able to design what we need. 

We have also been on the prowl for new examples for the content. I have spent the last several days on the QVC, HSN and EVINE websites to try to find a video (or videos) that exemplify a specific concept. This has been difficult as the hosts of the shows often use several of the principles in one sentence rather than focusing on using one to sell the product.  Once I found a few videos that would suit our needs, we had to gain rights to them. I had to do some investigating to find the contact person for each of those websites, then email them asking for permission to use the videos. We had to include what, when, where, why, and inquire as to the cost. 

Overall, A lot of work went into legally showing a video as an example in a classroom setting.