Wednesday, November 25, 2015

Batch 6 - Freewrite: Amazon

The Tip Card Mug
When you go onto Amazon, you may notice that some of the products are "Fulfilled
by Amazon". When a company does a significant amount of online sales, they may choose to become an Amazon Advantage customer.  Before I started at INFLUENCE AT WORK, they did all the grunt work to get our products on Amazon. Once every couple weeks, I need to send in a bulk order of a product directly to Amazon. Recently, we started doing more frequent orders of our Tip Card Mugs.  Though doing more business is always great, we had to send them directly from our office via FedEx. This was tedious for me (trying to package them so they do not break), and for the customer who had to pay a higher shipping and handling fee - especially if they were international.
What our UPC code looks like
We decided it was time to get them onto Amazon with our other two higher selling products. To do this, My first step was to get them a UPC code. This was exceptionally easy as we already had an account with the official distributor of the codes. Surprisingly the most difficult part of the whole process was getting the tiny image of the code onto labels that were fulfillment customized to that shape. I finally fit about 36 on a sheet of label paper and printed them out. I then had to package the mugs in our special order Styrofoam, stick the new UPC sticker on them and tape them shut - all very time consuming.
Moral of the story, we were able to send 100 cups to 3 different Amazon  warehouses and have already sold a couple!

1 comment:

  1. This is really interesting I buy too much from Amazon as it is but never really thought about why some sellers choose to send their own items. It makes sense if you have a smaller amount of sales it would not make sense to have the items shipped from Amazon.

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