Batch 4: Freewrite - Flier Making!

Before...

Though we didn't hand out fliers for this POP, I updated an old flier for use in the future. If we are being totally honest, I had some free time and wanted to hone my skills in this area. We only had one physical copy of the old flier, and it was so old, that any remnant of it on the computer was long gone. So I started from scratch.

All of the verbiage on this flier was taken from the old flier - I just changed the design. My first step was going through Microsoft Word Templates until I found what I needed: a Template that was already built and I could modify to my needs in less than two hours. 

What a difference! After considering my options, I decided my first steps should be changing the colors and the picture. I wanted to do this first as I have a history of loosing a lot of work because the text doesn't work with formatting. Our logo colors are red, grey, and white, I focused on those colors instead of the cute pink and green. Once I didn't break the formatting by changing this, I replaced the cute (but unrelated) photo of the little girls and their ice cream with two photos of Dr. Cialdini Speaking. Miraculously, all the formatting was still stable so I moved on to the next step.

I added in the pertinent information, like when, where, what and who we are. When everything still looked ok, I saved the document and started playing with additional formatting and style changes. I was able to change some font and add text over the photos. The finished product turned out well for my fist try, if I do say so myself! Take a look:

After...